:root{
  --cream:#F1EEE6; --paper:#F7F5EF; --ink:#0D0D0F; --muted:#5E5D58; --line:#D9D5CA;
  --red:#F2361D; --blue:#1F3BFF; --yellow:#EFE52C; --black:#0D0D0F;
  --sans:"Archivo","Helvetica Neue",Arial,sans-serif;
  --mono:"IBM Plex Mono",ui-monospace,Menlo,monospace;
  --hand:"Caveat","Bradley Hand",cursive;
  --gut:max(20px,env(safe-area-inset-left,0px));
}
*{box-sizing:border-box;margin:0}
html{scroll-behavior:smooth}
body{background:var(--cream);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
.wrap{max-width:1360px;margin:0 auto;padding-left:var(--gut);padding-right:max(20px,env(safe-area-inset-right,0px))}
.mono{font-family:var(--mono);font-size:.72rem;letter-spacing:.06em;text-transform:uppercase;line-height:1.5}
.cond{font-family:var(--sans);font-variation-settings:"wdth" 62,"wght" 900;text-transform:uppercase;letter-spacing:-.01em;line-height:.86}
.red{color:var(--red)}
:focus-visible{outline:2px solid var(--red);outline-offset:3px}

/* ---------- top bar ---------- */
.bar{position:sticky;top:0;z-index:50;background:rgba(241,238,230,.92);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--ink)}
.bar .wrap{display:grid;grid-template-columns:auto 1fr auto auto;align-items:stretch;min-height:58px}
.brand{display:flex;align-items:center;gap:14px;padding-right:22px;border-right:1px solid var(--ink)}
.brand b{font-variation-settings:"wdth" 110,"wght" 900;font-size:1.25rem;letter-spacing:-.02em}
.brand .mono{font-size:.6rem;color:var(--muted);line-height:1.3}
.menu{display:flex;align-items:center;gap:30px;padding:0 26px;font-size:.92rem}
.menu a{position:relative}
.menu a::after{content:"";position:absolute;left:0;bottom:-3px;height:1px;width:100%;background:currentColor;transform:scaleX(0);transform-origin:left;transition:transform .3s ease}
.menu a:hover::after{transform:scaleX(1)}
.clock{display:flex;align-items:center;padding:0 22px;border-left:1px solid var(--ink);white-space:nowrap}
.start{display:flex;align-items:center;gap:8px;padding-left:22px;border-left:1px solid var(--ink);font-weight:600;font-size:.92rem;white-space:nowrap}
.start span{transition:transform .25s ease}
.start:hover span{transform:translate(3px,-3px)}
@media(max-width:900px){.menu,.clock{display:none}.bar .wrap{grid-template-columns:1fr auto}}

/* ---------- section scaffolding ---------- */
.sec{border-bottom:1px solid var(--ink);position:relative}
.idx{position:absolute;left:var(--gut);top:14px;font-family:var(--mono);font-size:.66rem;color:var(--muted)}
.cross{position:absolute;width:13px;height:13px;pointer-events:none}
.cross::before,.cross::after{content:"";position:absolute;background:var(--ink)}
.cross::before{left:6px;top:0;width:1px;height:13px}.cross::after{top:6px;left:0;height:1px;width:13px}

/* ---------- hero ---------- */
.hero .wrap{display:grid;grid-template-columns:1fr;gap:34px;padding-top:58px;padding-bottom:52px}
@media(min-width:980px){.hero .wrap{grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);gap:20px;min-height:calc(100vh - 58px);max-height:960px;align-items:stretch}}
.h-left{display:flex;flex-direction:column;justify-content:space-between;gap:30px;min-width:0}
.h-title{font-size:clamp(4.2rem,11.4vw,11rem)}
.h-title .ln{display:block;overflow:hidden;padding-bottom:.02em}
.h-title .ln>span{display:block;transform:translateY(105%);animation:rise .9s cubic-bezier(.2,.75,.2,1) forwards}
.h-title .ln:nth-child(2)>span{animation-delay:.08s}.h-title .ln:nth-child(3)>span{animation-delay:.16s}
@keyframes rise{to{transform:none}}
.h-sub{display:grid;gap:22px;max-width:430px}
.h-sub p.lead{font-size:1.12rem;line-height:1.4}
.h-meta{display:grid;gap:2px;color:var(--muted)}
.ulink{display:inline-flex;gap:8px;align-items:center;font-weight:600;border-bottom:1.5px solid var(--ink);padding-bottom:3px;width:fit-content}
.ulink span{transition:transform .25s ease}
.ulink:hover span{transform:translate(2px,2px)}

.h-right{position:relative;min-height:520px}
.h-photo{position:absolute;right:0;top:0;width:82%;height:86%;background:var(--blue);overflow:hidden}
.h-photo img{width:100%;height:100%;object-fit:cover;mix-blend-mode:normal;transform:scale(1.08);transition:transform 1.4s cubic-bezier(.2,.7,.2,1)}
.loaded .h-photo img{transform:scale(1)}
.h-photo .tag{position:absolute;left:14px;top:12px;color:#fff;z-index:2}
.h-yellow{position:absolute;right:-14px;top:14%;width:9%;height:46%;background:var(--yellow)}
.h-card{position:absolute;left:0;bottom:0;width:44%;aspect-ratio:3/4;overflow:hidden;border:8px solid var(--cream);box-shadow:0 20px 50px rgba(0,0,0,.22);transform:rotate(-3deg)}
.h-card img{width:100%;height:100%;object-fit:cover}
.fig{position:absolute;left:47%;bottom:5%;font-family:var(--hand);font-size:1.5rem;transform:rotate(-8deg);display:flex;align-items:center;gap:6px}
.coord{position:absolute;right:0;bottom:0;text-align:right;color:var(--muted)}
.h-right .c1{left:0;top:-6px}.h-right .c2{right:-6px;bottom:12%}
@media(max-width:979px){.h-right{min-height:auto;aspect-ratio:4/5}}

/* ---------- manifesto ---------- */
.mani .wrap{padding-top:64px;padding-bottom:40px}
.mani-grid{display:grid;gap:28px;grid-template-columns:1fr}
@media(min-width:980px){.mani-grid{grid-template-columns:minmax(0,1fr) 300px;align-items:end}}
.mani h2{font-variation-settings:"wdth" 100,"wght" 800;font-size:clamp(2rem,4.6vw,4.3rem);line-height:.98;letter-spacing:-.03em;text-transform:uppercase}
.mani h2 .slash{color:var(--red)}
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:46px;align-items:center}
.steps div{display:flex;align-items:center;gap:12px}
.steps b{font-variation-settings:"wdth" 100,"wght" 800;font-size:1.35rem}
.steps i{flex:1;height:1px;background:var(--ink);margin:0 14px;position:relative}
.steps div:last-child i::after{content:"";position:absolute;right:0;top:-4px;border-left:8px solid var(--ink);border-top:4.5px solid transparent;border-bottom:4.5px solid transparent}
@media(max-width:760px){.steps{grid-template-columns:1fr 1fr;gap:16px}}

/* ---------- work ---------- */
.work{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--ink)}
.wcard{position:relative;display:flex;flex-direction:column;justify-content:space-between;gap:20px;padding:22px;min-height:560px;border-right:1px solid var(--ink);overflow:hidden;isolation:isolate}
.wcard:last-child{border-right:0}
.wcard .num{font-family:var(--sans);font-variation-settings:"wdth" 62,"wght" 900;font-size:1.7rem;line-height:1}
.wcard h3{font-size:clamp(2.6rem,4vw,3.7rem)}
.wcard .meta{display:grid;gap:2px;margin-top:8px}
.wcard .media{position:relative;flex:1;min-height:240px;overflow:hidden}
.wcard .media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .9s cubic-bezier(.2,.7,.2,1)}
.wcard:hover .media img{transform:scale(1.06)}
.wcard .go{display:flex;justify-content:space-between;align-items:center;font-size:1.4rem}
.wcard .go span{transition:transform .3s ease}
.wcard:hover .go span{transform:translateX(6px)}
.w1{background:var(--paper)}.w2{background:var(--blue);color:#fff}.w3{background:var(--paper)}.w4{background:var(--yellow)}
.w2 .media{border-radius:14px;margin:0 6%}
.w3 .media{clip-path:polygon(8% 4%,100% 0,94% 100%,0 92%)}
.w4 .big{font-size:clamp(3.4rem,5vw,4.6rem)}
.w4 .spots{display:flex;gap:8px;margin-top:6px}
.w4 .spots i{width:34px;height:34px;border:2px solid var(--ink);border-radius:50%;display:grid;place-items:center;font-style:normal;font-family:var(--mono);font-size:.75rem;font-weight:600}
@media(max-width:1100px){.work{grid-template-columns:1fr 1fr}.wcard:nth-child(2){border-right:0}.wcard:nth-child(-n+2){border-bottom:1px solid var(--ink)}}
@media(max-width:620px){.work{grid-template-columns:1fr}.wcard{border-right:0;border-bottom:1px solid var(--ink);min-height:480px}}

/* ---------- band ---------- */
.band{background:var(--black);color:#fff;overflow:hidden;border-bottom:1px solid var(--ink)}
.band-in{display:flex;align-items:center;gap:40px;padding:22px 0;width:max-content;animation:roll 30s linear infinite}
.band-in span{font-variation-settings:"wdth" 62,"wght" 900;font-style:italic;font-size:clamp(3rem,7vw,6.2rem);line-height:.9;text-transform:uppercase;letter-spacing:-.01em}
.band-in .o{color:transparent;-webkit-text-stroke:1.5px #8A8A8A}
.band-in .y{color:var(--yellow)}
.band-in em{font-style:normal;width:120px;height:2px;background:#555;display:inline-block}
@keyframes roll{to{transform:translateX(-50%)}}

/* ---------- services list ---------- */
.svc .wrap{padding-top:64px;padding-bottom:64px}
.svc-head{display:flex;justify-content:space-between;align-items:end;gap:30px;flex-wrap:wrap;margin-bottom:36px}
.svc-head h2{font-size:clamp(3.2rem,8vw,7rem)}
.svc-head p{max-width:360px;color:var(--muted)}
.rows{border-top:1px solid var(--ink)}
.row{display:grid;grid-template-columns:96px minmax(0,1.4fr) minmax(0,1.6fr) auto;gap:20px;align-items:center;padding:26px 0;border-bottom:1px solid var(--ink);position:relative;cursor:default}
.row .n{font-family:var(--mono);font-size:.8rem;color:var(--muted)}
.row h3{font-variation-settings:"wdth" 80,"wght" 900;font-size:clamp(1.9rem,3.6vw,3.2rem);text-transform:uppercase;line-height:.95;transition:color .25s ease,transform .35s ease}
.row p{color:var(--muted);font-size:.98rem;max-width:520px}
.row .price{font-family:var(--mono);font-size:.82rem;text-align:right;white-space:nowrap}
.row .price b{display:block;font-family:var(--sans);font-variation-settings:"wdth" 90,"wght" 800;font-size:1.25rem}
.row:hover h3{color:var(--red);transform:translateX(10px)}
@media(max-width:820px){.row{grid-template-columns:78px 1fr;gap:10px 14px}.row p{grid-column:2}.row .price{grid-column:2;text-align:left}}
.peek{position:fixed;left:0;top:0;width:260px;aspect-ratio:4/5;pointer-events:none;z-index:40;overflow:hidden;opacity:0;transform:translate(-50%,-50%) scale(.85) rotate(-4deg);transition:opacity .25s ease,transform .35s cubic-bezier(.2,.7,.2,1);box-shadow:0 30px 60px rgba(0,0,0,.25)}
.peek.on{opacity:1;transform:translate(-50%,-50%) scale(1) rotate(-4deg)}
.peek img{width:100%;height:100%;object-fit:cover}
@media(hover:none){.peek{display:none}}

/* ---------- faces strip ---------- */
.faces{padding:64px 0 0;overflow:hidden}
.faces-head{display:grid;gap:20px;grid-template-columns:1fr;margin-bottom:34px}
@media(min-width:980px){.faces-head{grid-template-columns:minmax(0,1fr) 360px;align-items:end}}
.faces-head h2{font-variation-settings:"wdth" 100,"wght" 800;font-size:clamp(2rem,4.2vw,3.8rem);line-height:1;letter-spacing:-.03em}
.faces-head h2 .soft{color:#A8A398}
.reel{display:flex;gap:14px;width:max-content;animation:roll 55s linear infinite;padding-bottom:64px}
.reel:hover{animation-play-state:paused}
.reel figure{width:clamp(220px,22vw,300px);aspect-ratio:3/4;overflow:hidden;border-radius:16px;flex:none;position:relative}
.reel img{width:100%;height:100%;object-fit:cover;filter:saturate(.9);transition:transform .8s ease,filter .5s ease}
.reel figure:hover img{transform:scale(1.05);filter:saturate(1.15)}

/* ---------- numbers ---------- */
.nums{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--ink)}
.nums div{padding:34px 22px 30px;border-right:1px solid var(--ink);display:grid;gap:12px;align-content:start}
.nums div:last-child{border-right:0}
.nums .v{font-variation-settings:"wdth" 70,"wght" 900;font-size:clamp(3.2rem,6vw,5.6rem);line-height:.9;letter-spacing:-.02em}
.nums .k{border-top:1px dashed var(--muted);padding-top:12px;font-weight:600}
.nums p{color:var(--muted);font-size:.9rem}
@media(max-width:900px){.nums{grid-template-columns:1fr 1fr}.nums div:nth-child(2){border-right:0}.nums div:nth-child(-n+2){border-bottom:1px solid var(--ink)}}

/* ---------- plans ---------- */
.plans .wrap{padding-top:64px;padding-bottom:70px}
.plans h2{font-size:clamp(3rem,7.4vw,6.4rem);margin-bottom:36px}
.pgrid{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--ink)}
.plan{padding:28px;display:grid;gap:18px;align-content:start;border-right:1px solid var(--ink);background:var(--paper)}
.plan:last-child{border-right:0}
.plan.hot{background:var(--black);color:#fff}
.plan .pn{display:flex;justify-content:space-between;gap:10px}
.plan .amt{font-variation-settings:"wdth" 70,"wght" 900;font-size:clamp(3rem,5vw,4.4rem);line-height:.9}
.plan .amt small{font-family:var(--mono);font-size:.78rem;font-variation-settings:normal;font-weight:500;margin-left:8px;letter-spacing:.04em}
.plan ul{list-style:none;padding:0;display:grid;gap:10px}
.plan li{display:flex;gap:10px;font-size:.96rem}
.plan li::before{content:"→";font-family:var(--mono);color:var(--red)}
.plan.hot li::before{color:var(--yellow)}
.plan .btn{display:flex;justify-content:space-between;align-items:center;margin-top:8px;padding:15px 18px;border:1.5px solid currentColor;font-weight:600;transition:background-color .25s ease,color .25s ease}
.plan .btn:hover{background:var(--ink);color:var(--cream)}
.plan.hot .btn{background:var(--yellow);color:var(--ink);border-color:var(--yellow)}
.plan.hot .btn:hover{background:#fff;border-color:#fff}
.chip{display:inline-block;background:var(--red);color:#fff;padding:3px 9px;font-family:var(--mono);font-size:.66rem;letter-spacing:.06em;text-transform:uppercase}
@media(max-width:900px){.pgrid{grid-template-columns:1fr}.plan{border-right:0;border-bottom:1px solid var(--ink)}.plan:last-child{border-bottom:0}}

/* ---------- founder ---------- */
.founder .wrap{display:grid;gap:30px;grid-template-columns:1fr;padding-top:64px;padding-bottom:64px}
@media(min-width:900px){.founder .wrap{grid-template-columns:360px minmax(0,1fr);align-items:center;gap:60px}}
.portrait{aspect-ratio:4/5;background:repeating-linear-gradient(135deg,#E5E1D6 0 14px,#ECE8DE 14px 28px);display:grid;place-items:center;text-align:center;position:relative;border:1px solid var(--ink)}
.portrait span{font-family:var(--mono);font-size:.72rem;color:var(--muted);text-transform:uppercase;letter-spacing:.08em}
.portrait .fig{left:auto;right:-10px;bottom:-26px;font-size:1.4rem}
.founder blockquote{font-variation-settings:"wdth" 100,"wght" 700;font-size:clamp(1.6rem,3.2vw,2.7rem);line-height:1.12;letter-spacing:-.02em}
.founder blockquote .red{font-style:italic}
.sig{margin-top:22px;display:grid;gap:3px}
.sig b{font-size:1.05rem}

/* ---------- footer CTA ---------- */
.cta .wrap{display:grid;gap:30px;grid-template-columns:1fr;padding-top:56px;padding-bottom:56px}
@media(min-width:980px){.cta .wrap{grid-template-columns:260px minmax(0,1fr) 300px;align-items:end}}
.cta-photo{aspect-ratio:3/4;overflow:hidden;max-width:260px}
.cta-photo img{width:100%;height:100%;object-fit:cover;filter:grayscale(1) contrast(1.05)}
.cta h2{font-variation-settings:"wdth" 100,"wght" 900;font-size:clamp(2.4rem,5.4vw,4.8rem);line-height:.95;letter-spacing:-.03em;text-transform:uppercase}
.cta .ulink{margin-top:20px;font-size:1.05rem}
.contact{display:grid;gap:12px;border-left:1px solid var(--ink);padding-left:22px}
.contact .fill{background:var(--yellow);padding:1px 6px}
.contact a{color:inherit;text-decoration:underline;text-underline-offset:3px}
.contact a:hover{color:var(--red)}
@media(max-width:979px){.contact{border-left:0;padding-left:0;border-top:1px solid var(--ink);padding-top:18px}}
.foot .wrap{display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap;padding-top:18px;padding-bottom:22px;color:var(--muted)}

/* ---------- reveal ---------- */
.js .rv{opacity:0;transform:translateY(26px)}
.js .rv.in{opacity:1;transform:none;transition:opacity .8s ease,transform .8s cubic-bezier(.2,.7,.2,1)}
@media(prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition:none!important}.h-title .ln>span{transform:none}.js .rv{opacity:1;transform:none}}

/* ---------- rules strip (clinics / firms) ---------- */
.rules .wrap{display:grid;gap:28px;grid-template-columns:1fr;padding-top:64px;padding-bottom:64px}
@media(min-width:980px){.rules .wrap{grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);align-items:end;gap:60px}}
.rules h2{font-size:clamp(3rem,7vw,6rem)}
.rules ul{list-style:none;padding:0;display:flex;flex-wrap:wrap;gap:10px}
.rules li{font-family:var(--mono);font-size:.74rem;letter-spacing:.05em;text-transform:uppercase;border:1.5px solid var(--ink);padding:8px 12px;border-radius:40px}
.rules li s{text-decoration-color:var(--red);text-decoration-thickness:2px}
.rules p{color:var(--muted);max-width:520px;margin-bottom:22px}
.h-title.long{font-size:clamp(3.4rem,8.4vw,8.2rem)}
.rules li a{display:block;margin:-8px -12px;padding:8px 12px;border-radius:40px;transition:background-color .2s ease,color .2s ease}
.rules li:has(a):hover{background:var(--ink);color:var(--cream)}

/* ---------- booking drawer (Calendly) ---------- */
.book{position:fixed;inset:0;z-index:90;display:grid;grid-template-columns:minmax(0,1fr) min(640px,100%);visibility:hidden;pointer-events:none}
.book.on{visibility:visible;pointer-events:auto}
.book-bg{background:rgba(13,13,15,.72);opacity:0;transition:opacity .4s ease;display:flex;align-items:flex-end;padding:40px;cursor:pointer}
.book.on .book-bg{opacity:1}
.book-bg span{font-family:var(--sans);font-variation-settings:"wdth" 62,"wght" 900;text-transform:uppercase;font-size:clamp(4rem,9vw,9rem);line-height:.85;color:var(--cream);letter-spacing:-.01em}
.book-bg span i{font-style:normal;color:var(--red)}
.book-panel{background:var(--paper);display:flex;flex-direction:column;transform:translateX(100%);transition:transform .55s cubic-bezier(.2,.75,.2,1);border-left:1px solid var(--ink);min-height:0}
.book.on .book-panel{transform:none}
.book-head{display:flex;justify-content:space-between;align-items:flex-start;gap:16px;padding:20px 22px 16px;border-bottom:1px solid var(--ink)}
.book-head h2{font-variation-settings:"wdth" 80,"wght" 900;text-transform:uppercase;font-size:1.9rem;line-height:.95}
.book-head ul{list-style:none;padding:0;margin-top:10px;display:flex;flex-wrap:wrap;gap:6px}
.book-head li{font-family:var(--mono);font-size:.66rem;letter-spacing:.05em;text-transform:uppercase;border:1px solid var(--ink);border-radius:30px;padding:4px 9px}
.book-x{flex:none;width:42px;height:42px;border:1.5px solid var(--ink);border-radius:50%;background:none;font-size:1.3rem;cursor:pointer;line-height:1;transition:background-color .2s ease,color .2s ease}
.book-x:hover{background:var(--ink);color:var(--cream)}
.book-frame{flex:1;position:relative;min-height:0}
.book-frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.book-frame .wait{position:absolute;inset:0;display:grid;place-items:center;font-family:var(--mono);font-size:.72rem;text-transform:uppercase;letter-spacing:.08em;color:var(--muted)}
.book-alt{padding:12px 22px;border-top:1px solid var(--ink);font-family:var(--mono);font-size:.7rem;text-transform:uppercase;letter-spacing:.05em}
.book-alt a{text-decoration:underline;text-underline-offset:3px}
@media(max-width:820px){.book{grid-template-columns:1fr}.book-bg{display:none}.book-panel{border-left:0}}

/* ---------- sectors grid ---------- */
.sectors{padding-top:64px}
.s-head{display:grid;gap:22px;grid-template-columns:1fr;margin-bottom:40px}
@media(min-width:980px){.s-head{grid-template-columns:minmax(0,1fr) 420px;align-items:end}}
.s-head h2{font-size:clamp(4rem,11vw,10rem)}
.s-head p{color:var(--muted)}
.s-grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--ink)}
.sector{display:flex;flex-direction:column;border-right:1px solid var(--ink);border-bottom:1px solid var(--ink);background:var(--cream);transition:background-color .35s ease,color .35s ease;isolation:isolate}
.sector:nth-child(4n){border-right:0}
.s-img{position:relative;aspect-ratio:4/3;overflow:hidden;border-bottom:1px solid var(--ink)}
.s-img img{width:100%;height:100%;object-fit:cover;filter:saturate(.85);transition:transform .9s cubic-bezier(.2,.7,.2,1),filter .5s ease}
.s-n{position:absolute;left:12px;top:10px;background:var(--cream);color:var(--ink);padding:3px 8px;border-radius:30px}
.s-body{display:flex;flex-direction:column;gap:12px;padding:18px 18px 20px;flex:1}
.sector h3{font-size:clamp(1.9rem,2.6vw,2.5rem)}
.s-sub{color:var(--muted);transition:color .35s ease}
.s-pain,.s-fix{font-size:.95rem;line-height:1.4}
.s-pain .mono,.s-fix .mono{display:block;font-size:.62rem;margin-bottom:3px;color:var(--muted);transition:color .35s ease}
.s-fix .mono{color:var(--red)}
.s-go{margin-top:auto;padding-top:8px;display:flex;justify-content:space-between;align-items:center;font-weight:600;font-size:.92rem;border-top:1px dashed currentColor}
.s-go b{font-size:1.2rem;transition:transform .3s ease}
.sector:hover{background:var(--ink);color:var(--cream)}
.sector:hover .s-sub,.sector:hover .s-pain .mono{color:#A8A398}
.sector:hover .s-fix .mono{color:var(--yellow)}
.sector:hover .s-img img{transform:scale(1.06);filter:saturate(1.1)}
.sector:hover .s-go b{transform:translateX(6px)}
.sector:nth-child(4n+2):hover{background:var(--blue)}
.sector:nth-child(4n+3):hover{background:var(--red)}
.sector:nth-child(4n+3):hover .s-fix .mono{color:var(--ink)}
@media(max-width:1100px){.s-grid{grid-template-columns:1fr 1fr}.sector:nth-child(4n){border-right:1px solid var(--ink)}.sector:nth-child(2n){border-right:0}}
@media(max-width:620px){.s-grid{grid-template-columns:1fr}.sector{border-right:0!important}}

/* ---------- sector pages ---------- */
.s-tag{display:inline-flex;gap:8px;align-items:center}
.pchips{display:flex;flex-wrap:wrap;gap:8px}
.pchips a{font-family:var(--mono);font-size:.7rem;letter-spacing:.05em;text-transform:uppercase;border:1.5px solid var(--ink);border-radius:30px;padding:6px 11px;transition:background-color .2s ease,color .2s ease}
.pchips a:hover{background:var(--ink);color:var(--cream)}
.pain{border-bottom:1px solid var(--ink);position:relative}
.pain .wrap{display:grid;gap:34px;grid-template-columns:1fr;padding-top:70px;padding-bottom:70px}
@media(min-width:980px){.pain .wrap{grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:70px}}
.pain:nth-of-type(odd){background:var(--paper)}
.pain.dark{background:var(--ink);color:var(--cream)}
.pain-n{font-family:var(--sans);font-variation-settings:"wdth" 62,"wght" 900;font-size:clamp(6rem,14vw,12rem);line-height:.8;color:var(--red)}
.pain h2{font-variation-settings:"wdth" 80,"wght" 900;text-transform:uppercase;font-size:clamp(2rem,3.8vw,3.4rem);line-height:.95;letter-spacing:-.01em;margin-top:18px}
.pain .quote{font-family:var(--hand);font-size:clamp(1.5rem,2.3vw,2rem);line-height:1.15;margin-top:22px;max-width:520px}
.pain .quote::before{content:"“"}.pain .quote::after{content:"”"}
.pain .tagline{margin-top:16px;color:var(--muted)}
.pain.dark .tagline{color:#A8A398}
.pain h3{font-family:var(--mono);font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;margin:0 0 12px;display:flex;align-items:center;gap:10px}
.pain h3::after{content:"";flex:1;height:1px;background:currentColor;opacity:.35}
.pain .col{display:grid;gap:30px;align-content:start}
.pain ul{list-style:none;padding:0;display:grid;gap:10px}
.pain .why li{padding-left:18px;position:relative;font-size:.98rem;line-height:1.45}
.pain .why li::before{content:"";position:absolute;left:0;top:.55em;width:7px;height:7px;background:var(--red);border-radius:50%}
.pain .build li{display:flex;gap:12px;font-size:.98rem;line-height:1.45}
.pain .build li::before{content:"→";font-family:var(--mono);color:var(--red);flex:none}
.pain.dark .build li::before{color:var(--yellow)}
.pain .week{border-left:3px solid var(--red);padding:4px 0 4px 16px;font-size:1.02rem;line-height:1.45}
.pain.dark .week{border-color:var(--yellow)}
.pain .metrics{display:flex;flex-wrap:wrap;gap:8px}
.pain .metrics span{font-family:var(--mono);font-size:.68rem;letter-spacing:.05em;text-transform:uppercase;background:var(--yellow);color:var(--ink);padding:5px 9px}
sup.ref a{font-family:var(--mono);font-size:.62rem;color:var(--muted);margin-left:2px;text-decoration:none}
.pain.dark sup.ref a{color:#A8A398}
sup.ref a:hover{color:var(--red)}
.also .wrap{padding-top:64px;padding-bottom:64px}
.also h2{font-size:clamp(3rem,7vw,6rem);margin-bottom:34px}
.also-grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--ink);border-left:1px solid var(--ink)}
.also-grid div{padding:20px;border-right:1px solid var(--ink);border-bottom:1px solid var(--ink);display:grid;gap:8px;align-content:start}
.also-grid b{font-variation-settings:"wdth" 90,"wght" 800;font-size:1.08rem;line-height:1.2}
.also-grid p{color:var(--muted);font-size:.92rem}
@media(max-width:900px){.also-grid{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.also-grid{grid-template-columns:1fr}}
.steps4{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--ink)}
.steps4 div{padding:26px 22px;border-right:1px solid var(--ink);display:grid;gap:10px;align-content:start}
.steps4 div:last-child{border-right:0}
.steps4 b{font-variation-settings:"wdth" 70,"wght" 900;font-size:2.6rem;line-height:.9}
.steps4 p{color:var(--muted);font-size:.94rem}
@media(max-width:900px){.steps4{grid-template-columns:1fr 1fr}.steps4 div:nth-child(2){border-right:0}.steps4 div:nth-child(-n+2){border-bottom:1px solid var(--ink)}}
.faq .wrap{padding-top:64px;padding-bottom:64px;display:grid;gap:30px;grid-template-columns:1fr}
@media(min-width:980px){.faq .wrap{grid-template-columns:360px minmax(0,1fr);gap:60px}}
.faq h2{font-size:clamp(3rem,6vw,5rem)}
.faq details{border-top:1px solid var(--ink);padding:18px 0}
.faq details:last-child{border-bottom:1px solid var(--ink)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:20px;font-variation-settings:"wdth" 90,"wght" 800;font-size:1.15rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:var(--mono);font-size:1.3rem;transition:transform .25s ease}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{margin-top:10px;color:var(--muted);max-width:640px}
.sources .wrap{padding-top:40px;padding-bottom:40px}
.sources ol{padding-left:22px;display:grid;gap:4px;font-family:var(--mono);font-size:.66rem;color:var(--muted);columns:2;column-gap:40px;display:block}
.sources li{margin-bottom:5px;break-inside:avoid;overflow-wrap:anywhere}
.sources a{text-decoration:underline;text-underline-offset:2px}
@media(max-width:800px){.sources ol{columns:1}}
.h-title.sect{font-size:clamp(3rem,6.4vw,6.4rem)}

/* ---------- case studies ---------- */
.nums.facts .v{font-size:clamp(2rem,3.6vw,3.2rem)}
.pillars{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid var(--ink)}
.pillar{padding:30px 26px 34px;border-right:1px solid var(--ink);border-bottom:1px solid var(--ink);display:grid;gap:14px;align-content:start}
.pillar:nth-child(2n){border-right:0}
.pillar:nth-child(1){background:var(--paper)}.pillar:nth-child(4){background:var(--paper)}
.pillar h3{font-variation-settings:"wdth" 80,"wght" 900;text-transform:uppercase;font-size:clamp(1.7rem,2.8vw,2.4rem);line-height:.95}
.pillar ul{list-style:none;padding:0;display:grid;gap:10px}
.pillar li{display:flex;gap:12px;font-size:.98rem;line-height:1.45}
.pillar li::before{content:"→";font-family:var(--mono);color:var(--red);flex:none}
@media(max-width:820px){.pillars{grid-template-columns:1fr}.pillar{border-right:0}}
.gallery{padding:64px 0 0}
.g-head{display:flex;justify-content:space-between;align-items:end;gap:20px;flex-wrap:wrap;margin-bottom:30px}
.g-head h2{font-size:clamp(3rem,7vw,6rem)}
.g-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--ink)}
.g-grid figure{aspect-ratio:4/5;overflow:hidden;border-right:1px solid var(--ink);border-bottom:1px solid var(--ink)}
.g-grid figure:nth-child(4n){border-right:0}
.g-grid img{width:100%;height:100%;object-fit:cover;transition:transform .8s cubic-bezier(.2,.7,.2,1)}
.g-grid figure:hover img{transform:scale(1.05)}
@media(max-width:820px){.g-grid{grid-template-columns:1fr 1fr}.g-grid figure:nth-child(2n){border-right:0}}
.wnexts{display:grid;grid-template-columns:1fr 1fr}
.wnext{padding:30px 26px;border-right:1px solid var(--ink);display:grid;gap:8px;transition:background-color .3s ease,color .3s ease}
.wnext:last-child{border-right:0}
.wnext b{font-size:clamp(2.4rem,5vw,4.4rem)}
.wnext:hover{background:var(--ink);color:var(--cream)}
@media(max-width:700px){.wnexts{grid-template-columns:1fr}.wnext{border-right:0;border-bottom:1px solid var(--ink)}}
.wcard .igl{display:inline-block;margin-top:6px;text-decoration:underline;text-underline-offset:3px}

#work{padding-top:64px}
.sectors{border-bottom:0}
#work.sec{border-top:1px solid var(--ink)}
.portrait img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.portrait .fig{z-index:2}