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S/04 · Strategy · HR · Marketing · Training firms

Pipeline.Paid invoices.Billable time.

For founders and managing partners of boutique consultancies selling to UAE and Saudi corporates. A pipeline that doesn't stop when you're delivering, invoices that get paid, and senior time back on billable work.

DXB / RUH
Consulting ©
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25.2048° N
55.2708° E
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Sleepless night 1 of 3 · Pipeline

01

Stop selling for one month, and you have nothing in three.

If I stop selling for one month, we have nothing in three.

— What we hear from consulting founders

Why it hurts

  • In a vendor's poll of boutique firms, over half said 76–100% of new business comes from founders or partners (directional)[1]
  • Over 80% of prospects visit a firm's website before engaging — even when referred[2]
  • No follow-up cadence, no past-client reactivation, no case studies: feast, then famine

What we build

  • Pipeline in Sheets or HubSpot, fed by your website, LinkedIn and referrals
  • 3 anonymised case-study pages and a “book a diagnostic call” calendar
  • Quarterly reactivation emails to past clients and alumni
  • Founder LinkedIn calendar plus small ads to a named-account list
  • Monday pipeline digest emailed to the founder

Your week after

Monday starts with one page of deals, next steps and stale contacts. Follow-ups go out without you remembering.

The numbers we track with you

Qualified calls not from your introsPipeline vs next-quarter targetPast clients contacted in 90 days
003

Sleepless night 2 of 3 · Receivables

02

Delivered in March. Still chasing the invoice in July.

We delivered in March; I'm still chasing that invoice in July.

— What we hear from consulting founders

Why it hurts

  • In the UAE, B2B credit terms average 47 days, 58% of credit sales are paid late, and bad debt is 8% of overdue invoices[3]
  • Payments on some Saudi government engagements were reportedly pushed back in 2026 (the Ministry of Finance disputes it)[4]
  • Invoices go out late or get rejected for a wrong PO or a missing vendor number

What we build

  • Milestone-billing tracker linked to project status
  • Invoice draft triggered at client sign-off, with a PO and vendor-number checklist
  • Reminders at D-7, D0, D+7 and D+21 from “finance” — not from the partner
  • Payment links for private clients
  • Aged-receivables dashboard (0–30 / 31–60 / 61–90 / 90+), e-invoicing-ready fields

Your week after

Nobody “remembers” to invoice. The partner only steps in on accounts over 60 days.

The numbers we track with you

DSO% paid by due dateAED overdue 60+ days
004

Sleepless night 3 of 3 · Utilisation

03

Your best people rewrite proposals on Thursdays instead of billing.

My best people spend Thursdays rewriting proposals instead of billing.

— What we hear from consulting founders

Why it hurts

  • Average billable utilisation fell to 68.9% in 2024[5] and 66.4% in 2025, against a 75% optimum (global benchmark)[6]
  • Every proposal written from scratch, with no go / no-go filter
  • Nobody sees billable vs non-billable hours per person until month-end

What we build

  • Proposal kit: intake form → first draft assembled from approved modules (method, bios, case studies, pricing)
  • Go / no-go scorecard before any RFP
  • Light timesheet and utilisation dashboard per person

Your week after

Proposals take hours, not days. Weak bids are declined early. Under-used people are visible on Friday, not at month-end.

The numbers we track with you

Hours per proposalWin rateUtilisation per person
005

Also on
your desk.

Saudi government work

Foreign firms need a Saudi RHQ unless an exemption applies.[7]

Saudization

40% of consulting professions in firms with 3+ staff must be held by Saudis.[8]

Budget swings

Saudi spending cuts make the KSA pipeline hard to forecast.[4]

Proof behind NDAs

Case studies locked by confidentiality — the website shows bios, not results.

Scope creep

Fixed-fee projects drift without change-request discipline.

Empty workshops

Training consultancies struggle to fill public seats.

006

Built for B2B trust.

Your buyers are cautious and your clients expect discretion. Everything we build stays in your own accounts, and nothing goes out without your approval.

  • No promised leads, deals or revenue
  • Case studies anonymised unless approved in writing
  • PDPL-compliant outreach lists
  • WhatsApp only to warm, opted-in contacts
  • No implied access to government contracts
  • Tax and e-invoicing compliance stay with your accountant
007

How we start.

01Free audit · 30 min

We map how clients reach you and where time, cash and leads leak today.

02One problem first

We pick the most painful of the three above — not everything at once.

03Live in 30 days

Built on the tools you already use. Every account stays in your name.

04One number a week

We track the metrics above with you, and keep only what moves them.

008

What owners
ask us.

We live on referrals; marketing doesn't work for us.

Referred buyers still check your site. We make referrals convert and wake up past clients — no cold ads.

We tried a CRM; nobody updated it.

This runs inside the Gmail or Outlook and Sheets you already use. You read one email on Monday.

Agencies don't get B2B.

We sell diagnostic calls, not likes. The metric is qualified conversations.

Client data is confidential.

Everything stays in your own Google or Microsoft account, and case studies are anonymised.

No time to brief you.

One 60-minute intake. We draft, you approve.

009

Priced to pay back.

Audit30 min

Free

  • Your three problems, mapped
  • What to fix first
  • Written plan with numbers
Book the audit ↗
Launch + GrowthMost chosen

7,500AED / month

After a 12,000 AED launch. Ad budget paid directly to the platforms.

  • The three fixes above, built and run
  • Live in 30 days
  • One report every week
Start with an audit ↗
One fixMonthly

2,500AED / month

Founding clients: launch 6,000 AED

  • One of the three problems, solved
  • WhatsApp automation included
  • Upgrade any time
Ask about it ↗

Target agreed up front · Saudi clients billed the same amount in SAR

010

Which of the three keeps you up?

Book a free 30-minute audit ↗

Sources · researched October 2026 · vendor figures are labelled

  1. cmap — building beyond the founder (vendor poll)
  2. Hinge — Beyond Referrals
  3. TradeArabia — Atradius UAE barometer (2025)
  4. Consultancy-me — Saudi consulting spend (May 2026)
  5. SPI Research — PS Maturity Benchmark
  6. Beancount — utilisation benchmarks 2026 (SPI summary)
  7. Gulf Business — Saudi RHQ mandate
  8. PwC — Saudi consulting localisation