Case 03 · Accessories · Mother & daughter atelier

AtelierAelis.

A mother-and-daughter atelier making quilted vanity cases and pouches in toile de Jouy and seasonal prints — made by women, shipped worldwide. The goal: turn an audience of 39k into a store that sells every capsule.

Instagram · @atelieraelis ↗ atelieraelis.com ↗

@atelieraelis
39k followers Atelier Aelis

€250k+ad budget managed

0 → 30k+Instagram followers

Made by womenmother & daughter

Worldwideshipping

002

What we did.

01

Paid social strategy & execution

€250k+ of ad budget managed
Capsule launches on Meta: teaser, launch, restock
Audiences built on buyers and engaged followers
Seasonal pushes: gifting moments and summer travel

02

Content creation

Grew the brand from 0 to 30k+ Instagram followers
Signature still lifes: the vanity in real bathrooms and bedrooms
Atelier stories: fabrics, swatches, hands at work
Named pieces as heroes: the AELIS Vanity, the Postcard Pouch, the pink damier

03

Website

Store at atelieraelis.com with timeless collections and seasonal capsules
Collection pages per print, worldwide shipping
Tracking installed and verified

04

Operations & automation

Processes to follow margin and build the P&L
Sourcing and manufacturing set up and run with the atelier
Restock waitlists and pre-orders for sold-out prints
Order updates and customer messages automated

003

From the feed.

Follow @atelieraelis on Instagram ↗

004

The stack.

Built on tools the brand owns. Every account stays in its name.

Meta Ads
Instagram
E-commerce
WhatsApp
Pixel
Sheets

Next case · 01Maison SimonettaBoutique villa · Oualidia, Morocco Next case · 02Leyl JewelsJewellery · Worldwide shipping

005

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Yahia El Bellaj