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Case 02 · Jewellery · Worldwide shipping

LeylJewels.

A jewellery brand with a strong editorial eye. The goal: turn every drop into sales on its own store, worldwide — with Instagram as the shop window and the pieces as the stories.

Instagram · @leyljewels ↗ leyljewels.com ↗
@leyljewels
8.6k followersLeyl Jewels
Own storeworldwide shipping
Dropsnamed pieces
8.6kon Instagram
Museseditorial shoots
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What we did.

01

Paid social strategy & execution

  • Meta campaigns built drop by drop: teaser, launch, then retargeting of engaged followers and site visitors
  • Creative testing between muse shots and product close-ups
  • Budget split between prospecting and retargeting, reviewed every week
02

Content creation

  • Editorial shoots with muses and tight product close-ups
  • Each piece told as a story: Gabrielle, Klea, Étoile de mer, Marly, Lila
  • Packaging as content: the navy velvet boxes
03

Website

  • E-commerce store at leyljewels.com with worldwide shipping
  • Product pages built around each piece's story, mobile first
  • Pixel and conversion tracking installed and verified
04

Operations & automation

  • Customer questions and order follow-up handled on WhatsApp
  • Drop and stock planning in one shared sheet
  • Post-purchase messages and review requests
004

The stack.

Built on tools the brand owns. Every account stays in its name.

  • Meta Ads
  • Instagram
  • E-commerce
  • WhatsApp
  • Pixel
  • Sheets
Next case · 03Atelier AelisAccessories · Mother & daughter atelierNext case · 01Maison SimonettaBoutique villa · Oualidia, Morocco
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Yahia El Bellaj