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Case 01 · Boutique villa · Oualidia, Morocco

MaisonSimonetta.

A family villa on the Oualidia lagoon — four suites, rented whole. The goal: fill the calendar with direct bookings instead of paying platform commissions, with a brand that feels like the place itself: slow mornings, surf, golden hour.

@maison_simonetta
35.8k followers
Maison Simonetta
€150k+ad budget managed
0 → 30k+Instagram followers
4 suitesrented whole, booked direct
2 gatesbefore any ad ships
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What we did.

01

Paid social strategy & execution

  • Meta strategy in three blocks: warm followers, Moroccan cities (Casablanca, Rabat, Marrakech), international later
  • Click-to-WhatsApp campaigns that open a conversation with the host
  • €150k+ of ad budget managed across Meta campaigns
  • Daily media buying by an AI agent inside a hard monthly cap, with a 7:00 report and a decision dashboard
  • A bench ad always ready, so the account is never dark
02

Content creation

  • Grew the account from 0 to 30k+ Instagram followers
  • Art direction written down: golden hour, no text overlays, slow cuts, native vertical
  • A 38-post Q4 feed planned and reviewed post by post
  • Weekly sourcing of creators in the brand's world — 30 qualified per week
  • Creator stays: two nights, surf, a reel, stories and reuse rights
03

Website

  • Framer site with direct booking through Lodgify — no platform in between
  • SEO rebuild: unique titles, one H1 per page, LodgingBusiness schema, sitemap in Search Console
  • No prices on the site, by design — the conversation happens on WhatsApp
04

Operations & automation

  • P&L and margin tracking built from day one
  • Bookings synced from Lodgify every hour into a finance sheet
  • Direct bookings sent back to Meta as conversions (Conversions API through n8n)
  • One marketing hub: ads, influence, content calendar and bookings
  • Influencer pipeline automated weekly: collection, qualification, outreach templates
004

The stack.

Built on tools the brand owns. Every account stays in its name.

  • Meta Ads
  • WhatsApp
  • Framer
  • Lodgify
  • n8n
  • Conversions API
  • Notion
  • Apify
Next case · 02Leyl JewelsJewellery · Worldwide shippingNext case · 03Atelier AelisAccessories · Mother & daughter atelier
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